As generations enhance and technology develops, majorly in social networks and technology, we as a culture are being more and more reliant on the ability to access knowledge whenever we want. Whether it’s on the web, through news, blogs, and social networks such as Twitter or Facebook, people are embracing the booming impact this “finger-tip knowledge” is having on our culture. Many businesses are realizing this public interest and becoming more open to using these resources for positive business growth. As easy as it is to start one of these social media networks up, it’s just as easy to see it backfire. It’s best for a business with an interest in branding and marketing through the use of social media, to understand which site it is that it is going to use. For example, if a business were to use Twitter there are a few rules to follow to ensure a successful corporate social media campaign.
Researching what you are getting yourself into as a company using Twitter is something that should be done thoroughly and properly. Having a company look into what they are getting into is very essential when trying to get its’ advertising out because you must know how the social network operates and the tools used, as well as who is using this device. You have to know what you are getting into so you can sell your company properly and have it succeed above all. A company needs to know the benefits of using twitter as well as the possible head-aches and possible negative outcomes. Being aware of the world a business is in can only help that business use it to its advantage.
Another key rule for having a company succeed using Twitter is being able to define its market and establish a branding scheme. It’s important for a company to have a set group of consumers that it wants its’ branding and marketing to target. When a business narrows down its target market, it can more effectively network and establish a method for branding. These two tend to go hand-in-hand since one is sort of “reliant” on the other.
Once a company has bridged the gap between its brand and market on Twitter, one last rule to consider in order to maintain success, would be to lay out clear and concise objectives and goals. Breaking down what goals you have for the company will give a better view and understanding where you need to put your focus in to get your advertisements to your audience. Knowing the steps on how to reach goals will help hit every point that is trying to be made clearly.
Even when these rules and others are considered and followed, a company’s twitter campaign can still go wrong. In the end when this happens, it’s best for a company to start over. It’s essential to get back to the fundamentals of social networking, which after all is being social. A company should come across authentic and take ownership for what went wrong.